About

Widely recognized as one of Nigeria’s most impactful sound engineers and audiovisual educators, Olayinka Adebayo, professionally known as Dr. Crack, has become a defining voice in the world of live sound, content creation, and media consultation. From viral educational videos to technical leadership at top-tier institutions like KPMG, RCCG Australia, and King Church Ikeja, Olayinka is not just an engineer—he’s a movement.

Starting out as a keyboardist in Akure, his love for music production and live sound blossomed early, pushing him into the professional space by 2010 under the tutelage of Nigerian audio legend Engr Titi Theophilus (Audio Police). That journey led him from the stage to the studio, and eventually to live sound engineering for global ministries, blockbuster films, and corporate giants. His ability to translate complex audio systems into accessible knowledge has made him a trusted resource for both engineers and decision-makers.

But it’s his influence online that truly changed the game. With a knack for blending humor, realism, and education, Olayinka’s videos—such as his feature on the Midas MR18 and Feelworld LivePro L1—have not only gone viral but have also caught the attention of major brands and manufacturers seeking ambassadors who genuinely influence purchase behavior.

Through his company, PlayPlug Media Ltd, Olayinka continues to innovate, offering audiovisual services, equipment consultation, and strategic training for churches, events, and content creators. His mission is simple: empower African sound engineers with the knowledge, gear, and confidence to match global standards—without breaking the bank.

A natural mentor, he launched “The Sound Check” and “Beyond Skill - Worship Hangout” to gather sound engineers, pastors, and tech leaders into practical conversations around excellence, ethics, and education in live audio. His approach is hands-on, culturally relevant, and vision-driven—he believes no sound engineer should ever have to guess their way through an event.

With over 2 billion naira worth of projects influenced directly through his content and consulting, Olayinka Adebayo’s work continues to shape the future of audiovisual technology in Nigeria and beyond. He’s not just mixing sound—he’s mixing vision, values, and volume into a legacy that resonates far beyond the stage.